One of the best in the Midlands? We were proudly selected as finalists for the prestigious Midlands Fashion Awards 2016, in the Emerging Designer category.
As the go-to fashion event in the Midlands, we were very keen to take part in the MFA this year. And so, we decided to express our interest. We sent them images of our designs together with details about our approach, our brand values and got an amazing response. Out of hundreds of designers, we were proudly selected as finalists together with only 5 other talented designers.
For the competition, head designer Rosie selected 6 of the strongest looks from the Empire Collection to send down the runway at the awards ceremony. Getting the right flow for the runway was definitely a challenge. It was crucial that the looks would link together well and give the judges and audience a good understanding of the brand and what we are about. It was a success -the response was absolutely fantastic! And second runnner-up is no small feat.
So what’s next? Bigger, better shows. New ideas, fresh designs and, above all else, the same drive to improve and excel that’s gotten us this far.
Really looking forward to next year!
Rosie Billington Empire Collection 2017
Midlands Fashion Awards 2016
Photo Credits: saintloupe.com